Successful small business The Travelling Cupcake has joined the ranks of pop-up shop tenants setting up permanent premises in Andover, and today celebrated with an official opening ceremony, attended by the Worshipful the Mayor of Test Valley, Councillor Janet Whiteley, and a crowd of well wishers and customers.
The cupcake making company was one of the first to take advantage of the Council’s successful pop-up shop initiative, and has now made the transition to permanent premises in Waterloo Court.
Owner of The Travelling Cupcake, Bev Botha, said: “The valuable retail exposure that we have gained during our stint in the pop-up shop encouraged us to take the plunge and commit to a permanent town centre presence. Without this taster experience I don’t think we would have considered taking such a step. Customers in Andover have been really supportive and the Council has provided valuable mentoring to help us through the process.”
The ceremony also marked the official launch of Lonefairy Jewellery – neighbour to The Travelling Cupcake in Waterloo Court, and also a previous pop-up shop tenant.
Leader of the Council, Councillor Ian Carr, said: “I was delighted to attend today’s official opening and help The Travelling Cupcake and Lone Fairy Jewellery celebrate their achievements.”
“It is one of the key aims of the Andover Summit to nurture the growth of small independent businesses in Andover, and the Council’s pop-up shop initiative is helping to achieve this goal.”
“With two pop-up shops now trading in permanent premises in Waterloo Court, and a waiting list of potential traders keen to gain from a pop-up experience, the scheme is achieving its objective to enrich the retail opportunities available in Andover. ”
“Waterloo Court is situated just off the High Street and is home to a number of small, independent businesses which are well worth a visit.”
The official opening ceremony on 7th May jointly celebrated the opening of both The Travelling Cupcake and Lone Fairy Jewellery and saw the Council’s Economic Portfolio Holder, Councillor Peter Giddings, present Independent Retailer Grant cheques to both businesses.