To celebrate 18 years of ISOFIX, leading child mobility brand, Britax, is launching a nationwide car giveaway giving customers the chance to get their hands on a brand new Range Rover Evoque.
Britax co-developed the pioneering ISOFIX technology in conjunction with Volkswagen back in 1997, revolutionising car seat installation for parents across most of the world.
According to research, only 30% of child car seats were installed correctly when using an adult seat belt, but this increased to 96% when using the ISOFIX system*. ISOFIX uses a simple, sturdy latch system that connects the child seat directly to the vehicle’s chassis, making installation a breeze. It also leaves parents reassured that their precious cargo is safe from the offset, leaving families free to sit back and enjoy the adventures of everyday life.
18 years on from when Britax first co-created the technology, ISOFIX has become a leading industry method of car seat installation across the UK and Europe. The brand is therefore marking the milestone by launching a promotion giving customers who purchase selected Britax ISOFIX car seats the chance to win a luxurious Range Rover Evoque – a car that’s ready for the challenges and adventures of family life.
The competition will run from 15th December 2014 to 31st March 2015 and Britax customers will be able to enter at www.britaxwinacar.co.uk, where they can also discover more about ISOFIX.
Purchases must be made by 15th March to qualify, however entries can be made up to 31st March (see the website for full details).
UK & Ireland Commercial Director, Stuart Cartwright, comments: “Here at Britax, we believe family life should be lived without limits in a world where parents are free to be themselves and children are free to explore with confidence. This means that we constantly strive to improve safety standards to ensure little ones are protected while on the move.”
“We are extremely proud of our role in developing ISOFIX and the assurance this technology has given parents over the years. Our nationwide car giveaway is designed to celebrate this success with our customers and further raise awareness of the benefits that ISOFIX can offer to families.”
** The German Insurance Institute GDV, Group 1