A car salesman from Andover swapped his job selling Ferraris in London to selling Mondeos in Wales for the BBC2 documentary “Super Cars v Used Cars: The Trade Off”.
Louis Leven is Sales Manager at JMPC Sales (Joe Macari Performance Cars) and does a daily 1.5 hour, 70 mile each way commute from his home in Andover to London each day.
Meanwhile, Darren Clough switched his 7 minute drive to work in Bridgend with Louis journey, giving Weyhill Service Station a top up as he saw his fuel bill soar.
Two salesmen at opposite ends of the used-car market traded places to see if they could make it in very different parts of Britain. In London, Louis sells supercars to Britain’s wealthiest car enthusiasts, while Darren flogs reliable runarounds in Bridgend, Wales.
They’re both at the top of their game, but they swapped jobs, customers and bosses in a bid to meet or even beat each other’s targets.
Darren was blown away by his new swanky workplace and was overjoyed to be selling Ferraris, Jaguars and Alfa Romeos with eye-watering price tags. He only had to sell one in order to earn a big commission. Darren’s used to shifting high volume, but with a fraction of the customer base he’s used to he knew it wouldn’t be easy.
In Bridgend, Louis is thrown in at the deep end – and over a busy weekend it became clear to boss Dave that Louis’s softly softly approach didn’t cut it, and potential sales drifted away.
Meanwhile, Darren was off to a good start when he impressed boss Joe with his knowledge of one particular Ferrari – he just had to get his head round the other 39 supercars.
In Wales, Louis continues to struggle until he hears one customer’s heart-rending reasons for needing an affordable car, and he goes all out to get them what they want.
In London, it’s not looking good for Darren when he fails to seal deals with wealthy clients who are definitely in the mood to buy. Joe shows Darren the passion and skill that goes into restoring classic cars in a bid to improve his performance.
At the end of the swap, both salesmen learned how well they’ve done and whether they’d succeeded in a very different world.
You can watch the programme on BBC iPlayer until 10.00pm on 6th February: